{"id":407,"date":"2024-08-20T18:44:30","date_gmt":"2024-08-20T18:44:30","guid":{"rendered":"https:\/\/bna.content.cirrus.bloomberg.com\/bgov2023\/insights\/public-affairs-strategies\/grassroots-advocacy-strategies-for-corporate-public-affairs\/"},"modified":"2025-01-03T17:04:38","modified_gmt":"2025-01-03T17:04:38","slug":"grassroots-advocacy-strategies-for-corporate-public-affairs","status":"publish","type":[21],"link":"https:\/\/bna.content.cirrus.bloomberg.com\/bgov2023\/insights\/public-affairs-strategies\/grassroots-advocacy-strategies-for-corporate-public-affairs\/","title":{"rendered":"Grassroots Advocacy Strategies for Corporate Public Affairs"},"content":{"rendered":"<div  class=\"bbg-row-container\">\n    <style>section[data-anchor='row-6a07764bcd255'] {\n\t\t\t\tbackground-image: url(https:\/\/assets.bbhub.io\/image\/v1\/resize?width=auto&type=webp&url=https:\/\/assets.bbhub.io\/bna\/sites\/20\/2023\/09\/Insights-Header.jpg);\n\t\t\t  }<\/style>\n    <section class=\"bbg-row bg--has-media       bg--eeeeee text--white bbg-row--full-bg-bleed\" data-anchor='row-6a07764bcd255'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column bbg-column--width-8 bbg-column--valign-bottom\"\n    style=\"\"\n    >\n    <p><div\n    class=\"bbg-spacer\"\n        style=\"height: 40px !important\"\n    >\n<\/div><div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p class=\"small\"><a href=\"#\">Lobbying<\/a><\/p>\n\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--sm\"\n    >\n<\/div>    <h1 class=\"bbg-metadata bbg-metadata--title\">Grassroots Advocacy Strategies for Corporate Public Affairs<\/h1>\n<\/p>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black bbg-row--full-bg-bleed\" data-anchor='row-6a07764bd6998'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <p>[vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>How do you build a grassroots movement to sway public policy? It starts with a solid campaign strategy.<\/h2>\n\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>In today\u2019s digital world, corporate advocacy campaigns need advanced technological solutions to get the right message to the right audience at the right time. <a href=\"https:\/\/about.bgov.com\/government-affairs\/\">Bloomberg Government<\/a> is an all-in-one software designed to help you build and sustain the momentum you need to take your policy issue from an idea all the way to Capitol Hill.<\/p>\n\n<\/div>\n\n<div\n  id=\"cta_1450499633697363026\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    #cta_1450499633697363026.bbg-cta .bbg-cta-link.link-holder .bbg-cta-button {\n    background: #000000 !important;    border-width: 1px !important;\n    border-color: #000000 !important;\n    border-style: solid;\n  }\n\n#cta_1450499633697363026.bbg-cta .bbg-cta-link.link-holder .bbg-cta-button:hover {\n    background: #ffffff !important;\n    border-color: #000000 !important;\n  }\n    #cta_1450499633697363026.bbg-cta .bbg-cta-link.link-holder .bbg-cta-link {\n\tcolor: #ffffff !important;\n}\n\n#cta_1450499633697363026.bbg-cta .bbg-cta-button__icon-right::after {\n\tcolor: #ffffff !important;\n}\n\n#cta_1450499633697363026.bbg-cta .bbg-cta-button__icon-left::before {\n\tcolor: #ffffff !important;\n}\n\n#cta_1450499633697363026.bbg-cta .bbg-cta-link.link-holder .bbg-cta-link:after {\n\tbackground-color: #ffffff !important;\n}\n    #cta_1450499633697363026.bbg-cta .bbg-cta-link.link-holder .bbg-cta-link:hover {\n\tcolor: #000000 !important;\n}\n\n#cta_1450499633697363026.bbg-cta .bbg-cta-link.link-holder .bbg-cta-link:hover:after {\n\tbackground-color: #000000 !important;\n\tcolor: #000000 !important;\n}\n\n#cta_1450499633697363026.bbg-cta .bbg-cta-link.link-holder .bbg-cta-link:hover:before {\n\tcolor: #000000 !important;\n}\n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <a\n        class=\"bbg-cta-link link bbg-cta-button\"\n        href=\"https:\/\/about.bgov.com\/request-a-demo-government-affairs\/?trackingcode-cta=DG-WS-BGOV-GA-H306556\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"Request a Demo\"\n        >\n                      Request a Demo\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<div\n    class=\"bbg-spacer bbg-spacer--md\"\n    >\n<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-1 vc_col-sm-offset-0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243;]<div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Lobbying and public affairs topics<\/strong><\/p>\n<p class=\"small\"><strong><a href=\"https:\/\/bna.content.cirrus.bloomberg.com\/bgov2023\/insights\/public-affairs-strategies\/lobbying-and-public-affair\/\">Lobbying and Public Affairs<\/a><\/strong><\/p>\n<p class=\"small\"><strong><a href=\"https:\/\/bna.content.cirrus.bloomberg.com\/bgov2023\/insights\/public-affairs-strategies\/lobbying-state-governments\/\">Lobbying State Governments<\/a><\/strong><\/p>\n<p class=\"small\"><strong><a href=\"https:\/\/bna.content.cirrus.bloomberg.com\/bgov2023\/insights\/public-affairs-strategies\/direct-lobbying-and-government-advocacy\/\">Direct Lobbying and Government Advocacy<\/a><\/strong><\/p>\n\n<\/div>\n[\/vc_column_inner][\/vc_row_inner]<\/p>\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row bg--black  text--black row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a07764bd95ec'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Intel to move your advocacy campaign forward<\/h2>\n<p>Launching your grassroots campaign shouldn\u2019t be an insurmountable task. Optimize your advocacy strategy and maximize outcomes with expert analysis and actionable policy intelligence from <a href=\"https:\/\/about.bgov.com\/government-affairs\/\">Bloomberg Government<\/a>.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row bg--black  text--black row-padding--top-none bbg-row--v-stretch bbg-row--full-bg-bleed\" data-anchor='row-6a07764bdacb2'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-4\"\n    style=\"\"\n    >\n    <div class=\"wpb_content_element bbg-card  bbg-card-custom bbg-card_hasCta bbg-card_hasLinkWrap bbg-card-text-white\" id=\"card_1\" data-card_type=\"no_image\">\n      <style>#card_1 .bbg-card__innerwrapper {background-color: #000000;}#card_1 .bbg-card__innerwrapper {\n\tborder: 1px solid #ffffff !important;\n\t}#card_1:hover .bbg-card__innerwrapper {\n\tborder: 1px solid #ffffff !important;\n\t}#card_1 .bbg-card__innerwrapper {\n\tpadding: calc(var(--brand-large-padding, 40px) - 1px) !important;\n\t}#card_1 .bbg-card__innerwrapper .bbg-card__title {\n\tcolor: #ffffff !important;\n\t}#card_1 .bbg-card__innerwrapper .bbg-card__content,#card_1 .bbg-card__innerwrapper .bbg-card__content p  {\n\tcolor: #ffffff !important;\n\t}#card_1.bbg-card_hasImage .bbg-card__innerwrapper{padding-top: calc(var(--brand-default-padding, 16px) - 1px);padding-left: calc(var(--brand-default-padding, 16px) - 1px);padding-right: calc(var(--brand-default-padding, 16px) - 1px);}<\/style>\n  \n      <a href=\"https:\/\/about.bgov.com\/reports\/top-performing-lobbying-firms-report\/\/?trackingcode-cta=BGOV26117222\" target=\"\" rel=\"\" class=\"bbg-card-link_wrap\">\n  \n  <div class=\"bbg-card__innerwrapper\">\n    <div class=\"bbg-card__content\">\n      \n              <div class=\"bbg-card__eyebrow\">REPORT<\/div>\n      \n                      <h3 class=\"bbg-card__title\">2026 Top Lobbying Firms Report<\/h3>\n      \n              <div class=\"bbg-card__wysiwyg bb-wysiwyg\"><\/p>\n<p class=\"small\">Federal lobbying reached an all-time high of $5.3 billion in 2025, with growth differing widely among firms. The Top Lobbying Firms Report highlights the leading firms and examines how shifting policy priorities are transforming the competitive landscape.<\/p>\n<p>\n<\/div>\n          <\/div>\n\n          \n<div\n  id=\"cta_5303833282628089547\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <span         class=\"bbg-cta-link link bbg-cta-arrow\"\n        \n        >\n                <\/span>\n    <\/p>\n  <\/div>\n<\/div>\n\n      <\/div>\n\n      <\/a>\n  <\/div>\n\n\n<\/div><div\n    class=\"bbg-column bbg-column--width-4\"\n    style=\"\"\n    >\n    <div class=\"wpb_content_element bbg-card  bbg-card-custom bbg-card_hasCta bbg-card_hasLinkWrap bbg-card-text-white\" id=\"card_2\" data-card_type=\"no_image\">\n      <style>#card_2 .bbg-card__innerwrapper {background-color: #000000;}#card_2 .bbg-card__innerwrapper {\n\tborder: 1px solid #ffffff !important;\n\t}#card_2:hover .bbg-card__innerwrapper {\n\tborder: 1px solid #ffffff !important;\n\t}#card_2 .bbg-card__innerwrapper {\n\tpadding: calc(var(--brand-large-padding, 40px) - 1px) !important;\n\t}#card_2 .bbg-card__innerwrapper .bbg-card__title {\n\tcolor: #ffffff !important;\n\t}#card_2 .bbg-card__innerwrapper .bbg-card__content,#card_2 .bbg-card__innerwrapper .bbg-card__content p  {\n\tcolor: #ffffff !important;\n\t}#card_2.bbg-card_hasImage .bbg-card__innerwrapper{padding-top: calc(var(--brand-default-padding, 16px) - 1px);padding-left: calc(var(--brand-default-padding, 16px) - 1px);padding-right: calc(var(--brand-default-padding, 16px) - 1px);}<\/style>\n  \n      <a href=\"https:\/\/about.bgov.com\/insights\/public-affairs-strategies\/special-report-tactical-influence\/?trackingcode-cta=BGOV26117301\" target=\"\" rel=\"\" class=\"bbg-card-link_wrap\">\n  \n  <div class=\"bbg-card__innerwrapper\">\n    <div class=\"bbg-card__content\">\n      \n              <div class=\"bbg-card__eyebrow\">REPORT<\/div>\n      \n                      <h3 class=\"bbg-card__title\">Tactical Influence<\/h3>\n      \n              <div class=\"bbg-card__wysiwyg bb-wysiwyg\"><\/p>\n<p class=\"small\">Trump\u2019s second term set the tone for the administration\u2019s pace and strategy in pursuing key priorities. Our latest special report provides essential insights to help you craft successful strategies and stay ahead in 2026.<\/p>\n<p>\n<\/div>\n          <\/div>\n\n          \n<div\n  id=\"cta_7681741525032101652\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <span         class=\"bbg-cta-link link bbg-cta-arrow\"\n        \n        >\n                <\/span>\n    <\/p>\n  <\/div>\n<\/div>\n\n      <\/div>\n\n      <\/a>\n  <\/div>\n\n\n<\/div><div\n    class=\"bbg-column bbg-column--width-4\"\n    style=\"\"\n    >\n    <div class=\"wpb_content_element bbg-card  bbg-card-custom bbg-card_hasCta bbg-card_hasLinkWrap bbg-card-text-white\" id=\"card_3\" data-card_type=\"no_image\">\n      <style>#card_3 .bbg-card__innerwrapper {background-color: #000000;}#card_3 .bbg-card__innerwrapper {\n\tborder: 1px solid #ffffff !important;\n\t}#card_3:hover .bbg-card__innerwrapper {\n\tborder: 1px solid #ffffff !important;\n\t}#card_3 .bbg-card__innerwrapper {\n\tpadding: calc(var(--brand-large-padding, 40px) - 1px) !important;\n\t}#card_3 .bbg-card__innerwrapper .bbg-card__title {\n\tcolor: #ffffff !important;\n\t}#card_3 .bbg-card__innerwrapper .bbg-card__content,#card_3 .bbg-card__innerwrapper .bbg-card__content p  {\n\tcolor: #ffffff !important;\n\t}#card_3.bbg-card_hasImage .bbg-card__innerwrapper{padding-top: calc(var(--brand-default-padding, 16px) - 1px);padding-left: calc(var(--brand-default-padding, 16px) - 1px);padding-right: calc(var(--brand-default-padding, 16px) - 1px);}<\/style>\n  \n      <a href=\"https:\/\/bbgevent.app\/hill-watch-live-apr-28\/?trackingcode-cta=BGOV26117302\" target=\"\" rel=\"\" class=\"bbg-card-link_wrap\">\n  \n  <div class=\"bbg-card__innerwrapper\">\n    <div class=\"bbg-card__content\">\n      \n              <div class=\"bbg-card__eyebrow\">ON-DEMAND<\/div>\n      \n                      <h3 class=\"bbg-card__title\">Lobbyists look ahead after 2025 bonanza<\/h3>\n      \n              <div class=\"bbg-card__wysiwyg bb-wysiwyg\"><\/p>\n<p class=\"small\">Join us as we explore the standout firms from last year and the issues that drove their success \u2013 such as tariffs, trade, tax, and healthcare changes \u2013 examine how lobbyists managed the volatility of Trump\u2019s second administration and uncover lessons for 2026 and beyond.<\/p>\n<p>\n<\/div>\n          <\/div>\n\n          \n<div\n  id=\"cta_7432305770620932443\"\n  class=\"wpb_content_element bbg-cta no-icon\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p left\">\n      <span         class=\"bbg-cta-link link bbg-cta-arrow\"\n        \n        >\n                <\/span>\n    <\/p>\n  <\/div>\n<\/div>\n\n      <\/div>\n\n      <\/a>\n  <\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-jl-start bbg-row--full-bg-bleed\" data-anchor='row-6a07764bde350'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <p><div\n    class=\"bbg-column bbg-column--width-9\"\n    style=\"\"\n    >\n    \n<\/div><div\n    class=\"bbg-column bbg-column--width-3\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bbg_jumplinks-container vertical\"\n\tdata-link-color=\"#8a5db5\"\n\tdata-style=\"light\"\n\tdata-direction=\"vertical\"\n\tdata-mobile-behavior=\"dropdown\"\n>\n\t<style>\n\t\t.bbg_jumplinks-container .bbg_jumplinks-scroll:after {\n\t\t\tbackground: #8a5db5;\n\t\t}\n\t<\/style>\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a07764be010d'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p><strong>Key Takeaways<\/strong><\/p>\n<ol>\n<li class=\"small\"><strong>Grassroots<\/strong> advocacy empowers corporations to mobilize employees, customers, and stakeholders to influence public policy by leveraging collective action and aligning with shared values.<\/li>\n<li class=\"small\"><strong>Effective<\/strong> campaigns focus on clear, measurable goals, use tailored messaging across digital platforms, and target specific audiences to drive meaningful engagement and action.<\/li>\n<li class=\"small\"><strong>Tracking<\/strong> metrics like social media engagement and supporter involvement helps optimize strategies, sustain momentum, and maximize the impact of advocacy efforts on policy outcomes.<\/li>\n<\/ol>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a07764be172e'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<p>While grassroots advocacy has been a longtime strategy for nonprofits and other interest groups seeking to influence legislators, it\u2019s quickly gaining popularity in the corporate sphere. Spurred by social media and growing consumer expectations that corporations publicly demonstrate their values, business leaders are realizing the power that grassroots movements have in swaying public opinion, and they\u2019re searching for new tools to advance their advocacy efforts.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none row-jump-link-section bbg-row--full-bg-bleed\" data-jump-link-label='Understanding grassroots advocacy' data-anchor='row-6a07764be2ad0' id='understanding'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Understanding grassroots advocacy<\/h2>\n<p>How a grassroots strategy is executed can make or break a campaign. A single post with a powerful message can go viral, enabling a campaign to reach a global audience instantly. Conversely, a message that doesn\u2019t resonate, a haphazard engagement plan, or not setting clear, measurable goals can all curtail your campaign\u2019s momentum.<\/p>\n<p>While direct lobbying to build relationships with policymakers is still a valuable tool for influencing public policy, a <a href=\"https:\/\/about.bgov.com\/brief\/lobbying-and-public-affairs\/\">lobbying and public affairs<\/a> strategy is incomplete without an effective grassroots component.<\/p>\n<h3>What is grassroots advocacy?<\/h3>\n<p>Grassroots advocacy is the process of building, organizing, and mobilizing public support to achieve specific policy goals. Instead of relying on lobbyists to meet directly with members of Congress, a grassroots campaign engages constituents to put public pressure on policymakers to enact change. That means asking supporters and volunteers to contact a relevant legislator or other elected official on the local, state, or federal level, depending on the issue.<\/p>\n<p>Organizing tactics like door-to-door canvassing, direct mail, and phone campaigns are still essential, but the rise of social media has opened unlimited digital organizing opportunities to raise public awareness, drive engagement, and shape public opinion.<\/p>\n<h3>Why are grassroots movements important?<\/h3>\n<p>Whereas traditional government affairs tactics rely on lobbyists to educate and persuade legislators on behalf of an entity like a corporation, grassroots advocacy groups can carry more weight when it comes to influencing the actions of elected officials because they consist of actual constituents to whom the policymaker is ultimately accountable. According to a <a href=\"https:\/\/www.congressfoundation.org\/storage\/documents\/CMF_Pubs\/cwc-perceptions-of-citizen-advocacy.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">survey of congressional staff<\/a>, constituents who make the effort to personally communicate with their senators and representatives are more influential than lobbyists.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none row-jump-link-section bbg-row--full-bg-bleed\" data-jump-link-label='How grassroots advocacy can support corporate public affairs interests' data-anchor='row-6a07764be4113' id='how'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>How grassroots advocacy can support corporate public affairs interests<\/h2>\n<p>Grassroots activism \u2013 advocacy efforts to organize citizens to persuade elected officials to enact policy changes \u2013 is a strategy that has been typically employed by nonprofits. While use of this strategy has expanded to include corporations and other organizations, the goals of any grassroots advocacy campaign remain the same: To educate a target audience on a particular issue, build a coalition of supporters, and mobilize these activists to influence public policy.<\/p>\n<p>Rather than relying on lobbyists to maintain individual relationships with policymakers, corporations can build grassroots networks of employees, customers, stakeholders, and community partners and leverage their collective action through two primary avenues:<\/p>\n<ol>\n<li>Empowering voters to contact their local legislators.<\/li>\n<li>Encouraging voters to turn up for local elections.<\/li>\n<\/ol>\n<p>By involving the people who have been affected by a particular issue, these grassroots initiatives can have a far more significant impact than direct lobbying methods. Not only will your advocates have personal anecdotes and compelling stories to help sway elected officials, but the officials themselves rely on their voters to stay in office. In a <a href=\"https:\/\/www.congressfoundation.org\/storage\/documents\/CMF_Pubs\/cwc-perceptions-of-citizen-advocacy.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a>, congressional staffers agreed the most influential advocacy strategies for swaying an undecided member of Congress are personal communications from constituents.<\/p>\n<p>However, before your organization is ready to mobilize grassroots activists, you need to develop your advocacy strategy plan and the right messaging to effectively reach your target audience.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none row-jump-link-section bbg-jl-end bbg-row--full-bg-bleed\" data-jump-link-label='Grassroots advocacy strategies for policy change' data-anchor='row-6a07764be56a5' id='grassroots'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Grassroots advocacy strategies for policy change<\/h2>\n<p>With all the competition and commotion in the market, the true challenge of a grassroots advocacy campaign is developing a strategic message that breaks through the noise to target the right audience at the right time. So, how do companies organize effective advocacy campaigns to overcome these challenges and influence policy? It all starts with planning.<\/p>\n<p>Drafting an effective grassroots strategic plan can seem daunting at first, but it\u2019s vital to ensure the long-term stability, impact, and success of your campaign. If you\u2019re considering starting an advocacy campaign, you likely already have an issue in mind.<\/p>\n<p>The next step is to identify your objectives: What do you want to accomplish through this campaign? How will you measure success? These questions will help guide you through the process of creating a successful advocacy campaign.<\/p>\n<h3>Start with a clear vision<\/h3>\n<p>Corporations should clarify exactly what issue or public policy outcome to focus on and how it aligns with their corporate values or business objectives. Once you\u2019ve determined an issue to target, it\u2019s on to the planning stage. To increase your chances for success, narrow the scope of your campaign to something specific and achievable. For instance, if supporting renewable energy aligns with your corporate values, set a campaign goal of increasing funding for solar power infrastructure, or expanding tax breaks for renewable energy companies. That way, your campaign doesn\u2019t spread itself too thin by trying to solve multiple large-scale issues at once.<\/p>\n<h3>Understand the policy landscape<\/h3>\n<p>Once you\u2019ve identified your campaign vision, conduct comprehensive research to understand the existing policy landscape, identify obstacles in current laws and regulations, and develop a policy framework for your issue. This analysis can help organizers further hone their campaign priorities and allocate needed resources to maximize impact.<\/p>\n<p>With a solid repository of research, supporters can craft evidence-based arguments that enhance their credibility when advocating for specific policy proposals.<\/p>\n<h3>Craft your message<\/h3>\n<p>After outlining your campaign goal and policy framework, the next step is to craft a clear, concise campaign message, including counterarguments and how to address common questions. It\u2019s critical to draft multiple versions of your central message in various formats that will resonate with audiences on different platforms. Remember that email outreach is only one channel to use; other effective options include phone calls, text messages, peer-to-peer messaging, social media, and organic search.<\/p>\n<p>Strong communication and a compelling narrative can go a long way in influencing and inspiring the public for your cause, but you should also consider your organization\u2019s overall mission and its stakeholders. You want to reach your target audience wherever they are with a message that\u2019s perfectly tailored to inspire them to act but is still cohesive with your overall campaign and brand voice. To build credibility as a corporate advocate, your message must align with not only your target audience but also your company\u2019s goals and values.<\/p>\n<h3>Leverage digital media<\/h3>\n<p>Digital outreach is an essential tactic of modern grassroots advocacy campaigns. But posting online without a clear engagement strategy won\u2019t attract or grow an audience. Leverage a mix of digital content and platforms and define specific and measurable objectives for each. For example, an educational blog post to raise awareness, a social media account to promote events, or short video testimonials from those directly affected by your issue to inspire new advocates to join your cause.<\/p>\n<p>Always end with a clear call to action that directs new advocates to take a next step, such as contacting their elected representative or signing a petition. Advocates can also encourage supporters to share their own thoughts and opinions, since user-generated content can boost engagement, reach, and ultimately awareness.<\/p>\n<h3>Target the right audience<\/h3>\n<p>Even the most persuasive campaign message will fall on deaf ears if you\u2019re not reaching the right people. While you\u2019re developing your campaign strategy, organizers should create user personas to better understand who your supporters are and how to deliver a campaign message that resonates with their motivations, challenges, personal relationship to the issue, and preferred communication platforms.<\/p>\n<p>Knowing specific geographic and demographic attributes of potential supporters can help you narrow down who you should be targeting with your campaign message and where, saving your campaign time and money. Social media can also be helpful for understanding how different audience segments are talking about the issue, gauging how your campaign is being received, and quickly spotting trending topics that can help you better tailor your message and expand your reach.<\/p>\n<h3>Track and optimize your impact<\/h3>\n<p>As your advocacy campaign starts to build momentum and gain supporters, it\u2019s vital to track their engagement, analyze their interactions, and adjust your strategy accordingly. Organizers should develop an advocacy evaluation plan to measure how their campaign is performing:<\/p>\n<ol>\n<li>Monitor engagement levels on digital media platforms.<\/li>\n<li>Weigh engagement metrics against industry benchmarks.<\/li>\n<li>Identify areas of improvement.<\/li>\n<\/ol>\n<p>As part of this evaluation plan, public affairs professionals should regularly report a campaign\u2019s performance to stakeholders and solicit feedback to optimize overall impact. With an understanding of what is and is not working, organizers can make strategic adjustments to modify their approach as necessary.<\/p>\n<h3>Activate your advocates<\/h3>\n<p>Gaining likes on social media is good, but it won\u2019t help if your supporters aren\u2019t willing to act. Avoid \u201cslacktivism\u201d with clear, focused asks for how people can get involved. Remember: the ultimate goal of your grassroots campaign is for constituents to create enough public pressure to persuade elected officials to enact policy changes.<\/p>\n<p>Not every supporter will want to have the same level of involvement. Plan ahead and identify the best ways to leverage advocates at every level of support \u2013 whether they just have 60 seconds to sign a petition or can spend a weekend helping to organize a phone bank to call voters before Election Day. Consider creating a volunteer group of your strongest supporters to build buy-in and a sense of ownership of the campaign.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <section class=\"bbg-row  text--black row-padding--top-none row-padding--bottom-none bbg-row--full-bg-bleed\" data-anchor='row-6a07764be6ff6' id='shape-better-policy'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column bbg-column--width-8\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Take your policy issue from an idea all the way to Capitol Hill with Bloomberg Government<\/h2>\n<p>Success for corporate public affairs initiatives looks different for every project and organization, whether it\u2019s a campaign to grow your base of supporters or achieving a business objective through new legislation. Whatever your <a href=\"https:\/\/about.bgov.com\/brief\/lobbying-and-public-affairs\/\">lobbying and public affairs<\/a> goal is, getting started with your grassroots advocacy campaign shouldn\u2019t be an insurmountable task.<\/p>\n<p>Download our report on <a href=\"https:\/\/about.bgov.com\/insights\/public-affairs-strategies\/top-performing-lobbying-firms-report\/?trackingcode-cta=BGOV26117222\">top-performing lobbying firms<\/a> to uncover the firms that led lobbying revenue in 2025, the breakout performers with growth over 30,000%, the policy issues driving spending, and the impact of political alignment and White House access on firm success.<\/p>\n<p>Stay on top of the changing political landscape and the policy issues that matter most to your grassroots lobbying efforts with expert analysis, comprehensive coverage, news, and practice tools from <a href=\"https:\/\/about.bgov.com\/government-affairs\/\">Bloomberg Government<\/a>.<\/p>\n<p><a href=\"https:\/\/about.bgov.com\/request-a-demo-government-affairs\/?trackingcode-cta=DG-WS-BGOV-GA-H306556\">Request a demo<\/a> to learn how Bloomberg Government can help your corporate public affairs team.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"bbg-row-container\">\n    <style>section[data-anchor=row-6a07764be884d]::before {\n\t\t\t\tbackground-color: #eeeeee;\n\t\t\t}<\/style>\n    <section class=\"bbg-row bg--custom-color  bg--eeeeee text--black bbg-row--full-bg-bleed\" data-anchor='row-6a07764be884d'>\n        \n        \n        <div\n            class=\"bbg-row--content\"\n                    >\n            \n            <div\n    class=\"bbg-column\"\n    style=\"\"\n    >\n    <div\n\tclass=\"bb-wysiwyg\"\n\t\t>\n\t<h2>Recommended for you<\/h2>\n\n<\/div>\n<div\n    class=\"bbg-spacer\"\n        style=\"height: 24px !important\"\n    >\n<\/div><script>\n    window.feed = window.feed || {};\n    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class=\"bbg-card__content\">\n      \n      \n                      <h3 class=\"bbg-card__title\">The intelligence you need to influence better policy<\/h3>\n      \n              <div class=\"bbg-card__wysiwyg bb-wysiwyg\"><p>Bloomberg Government\u2019s leading public affairs platform is your one-stop shop for full news coverage, unmatched policy analysis, and a comprehensive suite of tools to power your public affairs strategy. Request a demo to see it for yourself.<\/p>\n<\/div>\n          <\/div>\n\n          \n<div\n  id=\"cta_741605757679707725\"\n  class=\"wpb_content_element bbg-cta icon icon-arrow\">\n  <style>\n    \n    \n    \n  <\/style>\n  <div\n    class=\"bbg-cta-link link-holder\"\n    data-links-type=\"cta-links\">\n    <p class=\"bbg-cta-p right\">\n      <a\n        class=\"bbg-cta-link link interstitial_cta\"\n        href=\"https:\/\/bna.content.cirrus.bloomberg.com\/bgov2023\/products\/public-affairs-intelligence\/\"\n        target=\"\"\n        rel=\"\"\n        data-section-name=\"\"\n                role=\"button\"\n        aria-label=\"Learn more\"\n        >\n                <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n\n      <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n                    <\/div>\n    <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Grassroots advocacy is a powerful tool for organizations beyond nonprofits. Here\u2019s how to start an advocacy campaign for corporate interests.<\/p>\n","protected":false},"author":65,"featured_media":3693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-article.php","format":"standard","meta":{"_yoast_wpseo_primary_category":"17","footnotes":""},"categories":[17],"tags":[],"event_category":[],"series":[],"class_list":["post-407","post","type-post","status-publish","format-standard","hentry","category-public-affairs-strategies","type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grassroots Advocacy Strategies for Corporate Public Affairs - Bloomberg Government<\/title>\n<meta name=\"description\" content=\"Grassroots advocacy is a powerful tool for organizations beyond nonprofits. 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